Digital Products
Creator courses and workshops
A paid course or workshop should help a learner complete a defined task, not merely consume a set of videos. Decide what the learner should be able to do, what …
A paid course or workshop should help a learner complete a defined task, not merely consume a set of videos. This guide covers offer formats, offer details and the platform workflow from preparing material to publication.
Start with one useful outcome
Defining a learning outcome before you build the course is the subject of a companion article.
Match the format to the work
| Format | Useful when | Main constraint |
|---|---|---|
| Self-paced course | Learners can practise independently and return to material | Feedback and accountability need a plan |
| Live workshop | Participants need demonstration, questions or shared practice | Attendance time and group size limit access |
| Blended offer | Learners need preparation plus a live review | Two formats add coordination work |
A live workshop can run as an online lesson using Zoom with Thinkific. Podia includes workshops and webinars among its products, while Mighty Networks combines courses, community and events.
A companion guide sets out how to choose a workshop format for the audience.
Measure the promised task
See the companion piece on measuring whether learners achieved the promised task.
Maintain the promise
Updating educational products after the subject changes is dealt with in a companion guide.
Present the offer clearly
Give prospective learners practical details they can use to judge the commitment: study mode, estimated hours, access period, assessment method, support, credentials and payment or refund terms. State only the terms that apply to your own offer; details from another provider are not standard conditions.
For a live workshop, state the session date and time, duration, delivery method, group limit, what participants receive, replay access and payment or refund terms. These details will depend on your offer.
An Australian listing from Get Course for its Social Media Essentials Bundle specifies 80 study hours, lifetime access, fully online and on-demand study, and short-answer and multiple-choice assessment. It also lists one-to-one mentor support, a CPD-endorsed Credly badge, weekly payments from $10 and a seven-day money-back guarantee.
Course platforms differ in what they bundle. Kajabi includes website building, email marketing, sales funnels and automation; Thinkific offers a drag-and-drop course builder and 0% transaction fees on paid plans; Mighty Networks combines courses, community and events.
Mighty Networks starts at $79/mo; Udemy has a free option with a 63–75% take. Check current Australian pricing and fee terms before choosing a platform.
Australian Course Offer Details (Get Course Social Media Essentials Bundle)
- Study hours
- 80
- Access type
- Lifetime access
- Study mode
- Fully online and on-demand
- Assessment method
- Short-answer and multiple-choice
- Support
- One-to-one mentor support
- Credentials
- CPD-endorsed Credly badge
- Payment options
- Weekly payments from $10
- Refund policy
- Seven-day money-back guarantee
Prepare and publish lesson materials
On Teachable, the lesson workflow starts in the course’s Curriculum tab: select an existing lesson or create one, open the Lesson Editor, then choose Add Content. Lessons can remain unpublished while you work; unpublished lessons are not visible to students.
Available content includes formatted text and images, video, audio, PDF viewers, code snippets and media embeds. Teachable’s Video block supports uploading a video or embedding one from YouTube or Vimeo, and its guide directs creators to bulk upload when adding many files.
Preview a content block to check how it appears to students, then publish it when ready. In the Text & Image block, the editor supports formatting such as headings, bold and italic text, hyperlinks, lists and images. Teachable also offers quizzes and open-ended responses, plus marketing tools such as upsells and referrals.
For a published lesson, saved edits to a Text & Image block are immediately visible to students. Leave unfinished lessons unpublished until they are ready to release.
After enrolment, Teachable’s student progress reports show lesson completion, quiz scores and which videos learners viewed. Video heatmaps cover videos uploaded directly to Teachable, not videos embedded with an embed code and a code block.
In this guide
- Defining a learning outcome before building a courseBefore recording lessons, finish this sentence: “By the end, a learner who starts with these prerequisites can produce…” The answer should be an observable task …
- Choosing a workshop format for the audienceA workshop format should fit the task and the audience's opportunity to practise. Decide whether participants need a live response, a shared exercise, a recording …
- Measuring whether learners achieved the promised taskCourse completion is an activity measure. To know whether learners achieved the promised task, ask them to do that task and assess the result against criteria shared in advance.
- Updating Educational Products After Subject Changes: A GuideA course can become misleading when the tool, rule or method it teaches changes. Maintain a list of claims that may expire and tell learners when an update alters what they need to do.
