Digital Products
Choosing a digital product from recurring audience questions
Turn repeated audience questions into a focused digital product brief without mistaking comments for proven demand.
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Digital Products
Digital Products
Choosing a workshop format for the audience
A workshop format should fit the task and the audience's opportunity to practise. Decide whether participants need a live response, a shared exercise, a recording …
Digital Products
Comparing consulting sessions with packaged services
Compare consulting sessions and packaged services by client need, inputs, deliverables, uncertainty and completion conditions.
Digital Products
Creator courses and workshops
A paid course or workshop should help a learner complete a defined task, not merely consume a set of videos. Decide what the learner should be able to do, what …
Digital Products
Defining a learning outcome before building a course
Before recording lessons, finish this sentence: “By the end, a learner who starts with these prerequisites can produce…” The answer should be an observable task …
Digital Products
Identifying products that create excessive support work
Log support requests, distinguish faults from extra help, and find the product changes that reduce recurring work.
Digital Products
Measuring whether learners achieved the promised task
Course completion is an activity measure. To know whether learners achieved the promised task, ask them to do that task and assess the result against criteria shared in advance.
Digital Products
Selling digital products as a creator
A practical guide for Australian creators choosing, checking, selling and maintaining a digital product with a clear promise to buyers.
Digital Products
Testing demand before producing a large course or guide
Use a clear offer, representative sample and bounded purchase test to assess demand before committing to a large creator product.
Digital Products
Updating Educational Products After Subject Changes: A Guide
A course can become misleading when the tool, rule or method it teaches changes. Maintain a list of claims that may expire and tell learners when an update alters what they need to do.